“To be truly elegant one should not be noticed” – George Bryan ‘Beau’ Brummell, an iconic figure in Regency England and for many years the arbiter of men’s fashion.
The 14th edition of London Fashion Week Men’s kicked off in stylish splendour today with St James’s Spring Summer collections stopping traffic with its open-air catwalk.
With over 30 different brands participating in the runway display the world’s press, buyers, influencers and fashion’s elite were treated to a colourful collection of clothes from heritage brands such as New & Lingwood, John Smedley and Aquascutum, alongside contemporary outlets such as, Jigsaw, Aspinal of London and Sunspel in a see-now-buy-now format.
Long established as the home of fine food, culinary expertise and innovation, London’s St James’s is regarded as one of the most original and compelling districts within the UK’s capital city. With its bronze statue of Beau Brummell taking residence at the foot of London’s Jermyn Street to other iconic institutions such as Fortnum & Mason’s and Wilton’s, the St James’s area continues to establish itself as a destination of choice for the finer things in life.
Under the bright lights and orange backdrop of the open-air catwalk some of the capitals best kept style secrets were on display as they showcased some of Jermyn Street’s British and International brands. Two-piece summer suits dressed down with t-shirts and casual footwear, to tailored shorts with matching shirts. Cashmere cable knit jumpers, lightweight Macintosh coats and ruffled fronted shirts were also seen in the catwalk show that was styled and curated by the Fashion Director of Esquire, Catherine Hayward.
Running from Saturday 8th June to Monday 10th June, London Fashion Week Men’s will host over 40 UK and international designers during its schedule. It will aim to shine a spotlight on the creative community in London and celebrate the talent and diversity across art, design and music that has made London an international hub for menswear.
For further information on what St James’s has to offer please visit the website.
Edward Lumley is Editor-in-Chief for Of Wealth & Life and a Freelance Men’s Fashion Writer. Edward has written for publications such as FashionBeans, Harrods and a variety of online outlets specialising in Men’s fashion for the past eight years. Follow Edward on Instagram.
