Super-car brand Bugatti are jumping onto the fashion bandwagon, and opening a London lifestyle boutique where Bugatti fans can purchase branded accessories and clothing from their Ettore Bugatti line. They launched their first clothing line at Milan Fashion Week in 2013 and have been on the hunt for more locations.
Located on 20 Brompton Road in Knightsbridge, they’re planning to open another 30 stores across Europe over the next five years. The shop will open in 2015 and is a joint venture with Swiss watch group Parmigiani Fleurier and glass firm Lalique, who will also sell products in the 5,400 sq ft boutique.
As well as their fashion and lifestyle collections they also offer tailor made pieces exclusively for Bugatti owners, along with limited edition capsule collections.
Bugatti certainly aren’t the first car manufacturers to jump into the lifestyle and fashion space, with Ferrari and Aston Martin owning the lifestyle space already after pairing up with the likes of John Lobb shoemakers and tailors Hackett.