Salon Privé, the UK’s most exclusive automotive and luxury lifestyle event, has entered into a strategic alliance with Concours House, the high-end storage and events company based near Bath. This business collaboration signals an exciting new chapter for Salon Privé in its 21st year, uniting two brands at the helm of British Concours and automotive lifestyle.
The partnership will also see Salon Privé’s team expand, with the appointment of a new Marketing Manager and Sales Executive, while taking up a permanent presence at Concours House in Bradford-on-Avon. The aim of the alliance is to enable both businesses to use their shared audiences to drive further growth. Salon Privé will be based at Concours House and host co-branded events on site in the South-West and offer Concours House’s high-end storage solutions along with its events, dining, lounge bar, meeting rooms, and event spaces to its global collector clients.
Based in Bradford-on-Avon on the outskirts of Bath, Concours House operates as a luxury car storage facility and a vibrant hub for the UK’s automotive community. Opening its doors in February 2026, Concours House is a unique destination which hosts regular public and private automotive events and provides discreet, secure storage for modern car collectors.
Andrew Bagley, Chairman and co-founder of Salon Privé said: “Given our similar customer profile and solid reputations in the automotive business world, the partnership feels like a forgone conclusion. The alliance underscores our shared values of luxury hospitality, appreciation of cars as works of art and world-class event hosting, and we’re looking forward to an exciting future working closely with the Concours House team.”
Keith Wareham, spokesperson for Concours House, added: “Concours House was created to become more than a vehicle storage facility – it is a destination centred around automotive culture, lifestyle, hospitality, and community at the very highest level. Partnering with Salon Privé therefore feels like a natural alignment. Few brands in the automotive world understand luxury presentation, curation, and audience quite like they do. Having worked alongside the Salon Privé team in the automotive world for two decades, this partnership stems from a shared understanding of both the market and its clients.
“Together, we see an opportunity to create something genuinely special, a permanent environment where exceptional cars, great events, and like-minded people come together throughout the year, not just for a single moment in the calendar. We’re looking forward to building this next chapter together with the Salon Privé team.”
Taking place from 2 – 6 September 2026 at the historic Blenheim Palace, Salon Privé 2026 returns with a celebration of the finest in style, automotive craftsmanship, and innovation. From classic and contemporary supercars to fine dining and luxury hospitality, Salon Privé is the ultimate automotive garden party, where passion meets prestige in a breathtaking setting.
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